LOGOTYPE is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark)

The origin of logotypes goes back to the 19th century, when industrial manufacture of products became important.At that time, a significant part of the population was still illiterate.Manufacturers began therefore to include a symbol,sign or emblem on their products.The manufacturers later began to add the name of the company or of the product to their sign. The name being shaped often in a specific way by each manufacturer, these combined logotypes, which for the first time included sign and name, became extremely popular.During many decades, when a new logotype was designed, owners, advertising professionals and graphic designers had always in mind to create a sign or emblem which would appear as logotype together with the name of the company, the product or the service.Today there are so many corporations, products, services, agencies and other entities using a sign or emblem as logotype, that many of these have realized that of the thousands of signs people are faced with, only few are recognized without a name.

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